How to manually transfer media to your iPhone with iTunes 11
If you have an iPhone, iPod or an iPad, you will likely want to input the songs and media that you have on your computer in order to enhance its functionality. However, in order to prevent piracy, Apple doesn’t offer a complete mass storage device option. Instead, if you wish to connect your iPhone/ iPod or iPad to your computer, you must install Apple’s stand alone media management program, which goes by the name of iTunes.